Data over guesswork
Decisions come from measured signal, not opinion or vanity metrics.
About OperLytic
We build the assets
We build the assets
that generate growth.
OperLytic is an AI-powered portfolio of revenue-producing digital assets. We own the properties that capture local demand, deliver the leads exclusively, and measure everything from the first click to lifetime value.
Mission
Transform search traffic into measurable business growth.
Most marketing is guesswork dressed up as strategy. We do the opposite: build owned, high-performing digital assets, turn their traffic into qualified leads, and track every one to revenue. If it can't be measured, we don't count it.
Vision
"To become the operating system behind scalable, data-driven lead generation businesses."
We arrive at the operating system by scaling real assets — never by building software first. Every capability earns its place by removing real friction on a live asset.
What we believe
Principles we don't bend.
Own, don't rent
We own the assets and the audience, so performance compounds to the portfolio.
Exclusive by design
One operator per market. Every lead is exclusive — never resold.
Intelligent & human
AI does the repetitive work; people make the calls that matter. Confident, clear, results-focused.
The model
Own the assets.
Own the assets.
Own the leads.
We're not an agency, and we're not another dashboard you rent. We build and own the digital properties that capture demand, deliver the resulting leads exclusively to one operator per market, and measure every step to revenue.
See how it works →Search visitorsTraffic
Qualified leadsExclusive
CustomersClosed
Revenue & LTVMeasured
Who's building it
A lean team, two clear lanes.
Growth and technology, each owned end to end.
RB
Rob
Co-founder · CEO / Chief Growth OfficerOwns growth — market and vertical selection, partnerships, SEO and content strategy, paid acquisition, and conversion.
JS
Jeff Schnurmacher
Co-founder · CTO / Chief Product OfficerOwns the technology and product — the attribution spine, the intelligence layer, and the systems that make every asset launch faster and perform better than the last.
Let's build something measurable.
Whether you're a local operator who wants exclusive leads, or a partner who wants to own a market — start here.